08/02/2010
Since we launched Dacapo Records' Music Store at the beginning of December, sales of Danish compositions music on the Internet have more than doubled.
In Dacapo Records' new Music Store the whole CD catalogue of Denmark's national recording label has become accessible in various digital formats, while at the same time the CDs can be ordered by ordinary mail. The digital side of things is doing particularly well at the new website. Since we launched the Music Store at the beginning of December, Dacapo has doubled its sales of Danish composition music on the Internet. Over 1200 Dacapo downloads have flown off along the information highway in the first two months.
One of the explanations of the success is the special 24-bit files, which have a sound quality far beyond that of an ordinary CD. Hitherto the discerning classical audience has not bought music downloads because the very common MP3 format compresses the sound too much to do justice to a symphony orchestra, for example. We have now remedied that situation.
Easier to buy Danish music outside the borders of the country
The foreign audience in particular has adopted Dacapo Records' Music Store and many of them e-mail us to express their great enthusiasm - now they can buy music in high sound quality by great Danish composers without having to worry about postage and packing across national boundaries. Dacapo Records' Music Store is thus becoming an important international marketing outlet for Danish music.
Dacapo is now selling far more music to countries like the USA, the UK and Germany, and there have even been customers in the shop from countries as exotic as India, South Africa and Japan. In particular we have noted an increased interest in the very ‘narrow' genres such as electronic composition music (with Else Marie Pade leading the field) and experimental works like Per Nørgård's operas "Siddharta" and "Gilgamesh".